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The Cyber Smart Story
The Future Of Real Estate Is Here NOW!
The Internet Has Had A Dramatic Impact On Just About Every Type Of Business. Residential Real Estate Has Been Especially Impacted. Read How These Changes Have Fundamentally Altered The Process Of Buying And Selling Residential Real Estate.
The Future Of Real Estate Is Here NOW!
The Internet Has Had A Dramatic Impact On Just About Every Type Of Business. Residential Real Estate Has Been Especially Impacted. Read How These Changes Have Fundamentally Altered The Process Of Buying And Selling Residential Real Estate.
The Face Of Residential Real Estate Has Been Changed Forever!
Realtors are no longer the "gate keepers" of homes for sale. This information is now in the public domain. Homebuyers search for homes differently than they did in the past and this has redefined the real estate agent's traditional role.
To be as successful as possible in the sale of your home, you must be aware of how these changes affect you. . .
The Internet has changed the face of business. I don't think anyone will disagree with this statement. The Internet as we know it has been around for over 20 years, but it really didn't come into its own until about 10 years ago. It was around that time that the general public started to embrace the Internet in ever increasing numbers. Shopping on the Internet only five years ago was extremely limited as compared to today. This was primarily due to the fact that the general public was not as secure then as they are now in today's e-commerce society. Automated product fulfillment, shipping, and not requiring expensive showroom floor space and its attendant staff that the Internet allows has proven extremely cost effective for many businesses. These efficiencies and the cost savings that businesses of all kinds have been able to achieve, has in-turn manifested itself in the Internet becoming a safe, convenient and very cost effective way to shop for the consumer. This evolution (or maybe we should say revolution) in Internet shopping has created an air of confidence in the use of the Internet. More and more people are paying bills and banking directly on the Internet. The use of the newspaper classifieds for listing household items for sale has given way to such venues as eBay.com and Craigslist.com. Job searching is now done with Monster.com. If you need to find something, or require information on just about anything, simply "Google" it. The way we think about information, buying, and shopping has been fundamentally altered. These changes in how the general public perceives and uses the Internet has dramatically affected many industries, but none more so than the Residential Real Estate industry.
Prospective homebuyers in ever increasing numbers are primarily searching for their new home on the Internet. The latest information from the National Association of Realtors indicate that over *85% of homebuyers shop on the Internet. The way homebuyers search for homes has changed the way home sellers need to market their house. The single largest source of available homes for sale on Long Island is the Multiple Listing Service (MLS). This font of available homes was at one time (prior to the Internet) only available to Realtors. Homebuyers had very little choice other than to go to a local real estate office to find out what was available in a particular area. Today, all Long Island Multiple Listings are available to prospective homebuyers by simply going to MLSLI.com. Prior to Cyber Smart Real Estate, you needed to be listed by a full service Realtor in order to have your house listed on the MLS. If you wanted to sell your house on your own, you were relegated to only certain advertising venues all of which fell far short of the exposure offered by MLS. Today's home selling environment demands that you have effective Internet exposure to simply have a chance at being successful.
Today's home sellers are caught in the middle. Prior to the Internet, listing with a full service Realtor was the best way to sell your house because they controlled the buyers. Now, homebuyers are using Realtors much differently. They call a Realtor requesting information and/or a showing on specific houses they find on the Internet. Because of the diversity and amount of information, and the variety of homes for sale available to them on the Internet, most of them with numerous pictures and even virtual tours, they are less likely to stay with one Realtor. The Internet has given buyers the freedom to search for a home on their terms. Realtors no longer own the inventory of available homes, now the buyer owns the inventory via the Internet. Homebuyers now have much greater control over the process. They utilize Realtors not to find homes, but rather to gain access and/or present offers. However, there is one notable exception. An increasing number of homebuyers are hiring a Realtor to act as their Buyer's Agent. In the past, most every Realtor was working for the seller, either directly as the listing agent, or indirectly as what is known as a Sub-Agent. A Sub-Agent is any Realtor showing the house to prospective buyers (other than the listing agent) that is not a Buyer's Agent. The default relationship is Sub-Agent, unless the buyer has a special written agreement to the contrary.
Today's home sellers must be aware of what it means to them to have a Buyer's Agent negotiate on behalf of the buyer, for the sale of their house. A Sub-Agent is prohibited by law from advising the buyer or assisting them in any way during the negotiations, if such advice and/or assistance would in any way adversely affect the seller's negotiating position. According to the latest *NAR statistics, 64% of buyers reported that they worked with an agent who represented their interests alone. Long Island is woefully behind the rest of the country in utilizing Buyer Agents. However, this situation is fast changing. The Internet has educated buyers to the home buying process and as a result, the number of Buyer Agency relationships on Long Island is increasing rapidly. Homebuyers have finally realized that they are paying the entire bill, but getting none of the critical representation. This one facet alone is of considerable importance to home sellers who decide to sell on their own. In the past, most every real estate agent involved in the sale of a home was working for the seller, even the agent who brought the buyer. In this traditional environment, the seller was protected even if they didn't realize it. The ever increasing use of Buyer Agents by homebuyers is jeopardizing this security . . .
Today's home sellers are caught in the middle. Prior to the Internet, listing with a full service Realtor was the best way to sell your house because they controlled the buyers. Now, homebuyers are using Realtors much differently. They call a Realtor requesting information and/or a showing on specific houses they find on the Internet. Because of the diversity and amount of information, and the variety of homes for sale available to them on the Internet, most of them with numerous pictures and even virtual tours, they are less likely to stay with one Realtor. The Internet has given buyers the freedom to search for a home on their terms. Realtors no longer own the inventory of available homes, now the buyer owns the inventory via the Internet. Homebuyers now have much greater control over the process. They utilize Realtors not to find homes, but rather to gain access and/or present offers. However, there is one notable exception. An increasing number of homebuyers are hiring a Realtor to act as their Buyer's Agent. In the past, most every Realtor was working for the seller, either directly as the listing agent, or indirectly as what is known as a Sub-Agent. A Sub-Agent is any Realtor showing the house to prospective buyers (other than the listing agent) that is not a Buyer's Agent. The default relationship is Sub-Agent, unless the buyer has a special written agreement to the contrary.
Today's home sellers must be aware of what it means to them to have a Buyer's Agent negotiate on behalf of the buyer, for the sale of their house. A Sub-Agent is prohibited by law from advising the buyer or assisting them in any way during the negotiations, if such advice and/or assistance would in any way adversely affect the seller's negotiating position. According to the latest *NAR statistics, 64% of buyers reported that they worked with an agent who represented their interests alone. Long Island is woefully behind the rest of the country in utilizing Buyer Agents. However, this situation is fast changing. The Internet has educated buyers to the home buying process and as a result, the number of Buyer Agency relationships on Long Island is increasing rapidly. Homebuyers have finally realized that they are paying the entire bill, but getting none of the critical representation. This one facet alone is of considerable importance to home sellers who decide to sell on their own. In the past, most every real estate agent involved in the sale of a home was working for the seller, even the agent who brought the buyer. In this traditional environment, the seller was protected even if they didn't realize it. The ever increasing use of Buyer Agents by homebuyers is jeopardizing this security . . .
It was recognized many years ago that the Internet would change some industry fundamentals and that it would have a major affect on how future business would be conducted. But, no one ever dreamt the impact would be so dramatic. In fact, the word change is not strong enough to effectively express what has happened and is happening to the real estate community. A much more appropriate term would be *paradigm shift. Revolution is another word that comes to mind and in fact is quite appropriate. The Internet has revolutionized how homebuyers search for their new home. As a result, this has required home sellers to radically rethink and alter their approach to the marketplace if they want to be successful.
*Paradigm Shift - A radical change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by the agents of change . . .
*Paradigm Shift - A radical change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by the agents of change . . .
Cyber Smart Real Estate was developed to give home sellers the options they need in this new Internet environment. It has become increasingly obvious that the "old way" of doing business needed to be changed. Home sellers needed more support options available to them. To an increasing number of home sellers, listing with a full service Realtor was not appropriate and thus not an acceptable option. They realize they need assistance, but were reluctant to pay such a high price for something they believe they could pretty much do on their own. Everyone has varying skills, education, abilities, and circumstances. As a result, not everyone needs the same level of support in selling their house. Offering home sellers a scaled array of support options is the hallmark of Cyber Smart Real Estate.
Our mission at Cyber Smart Real Estate:
To empower home sellers with all the information they require in order for them to make an informed and educated decision as to the level of support service they require, while at the same time offering options to enhance their level of support as circumstances may dictate. This, while maintaining a cost structure that is commensurate with the level of support they choose . . .
use only what you need,
and pay for only what you use.
use only what you need,
and pay for only what you use.
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