What Is Marketing Assistance?
Simply put it is a mutually advantageous arrangement between the homeowner and a local cooperating Broker that allows the Broker/Office to supply the homeowner with various marketing (local print advertising, lawn sign, etc.) and support services (secretarial / answering services, hosting open houses, etc.) at no cost to the homeowner. Most of the Broker supplied services are the same ones that would be offered under a traditional listing arrangement.
Why Would A Broker Offer Free Marketing Assistance?
Because it helps the Broker secure more home buyers. The more buyers a Broker can work with, the more potential sales that will be generated. In effect, they attract buyers by advertising your house and connect with buyers by servicing your listing. Not every buyer that calls for information will be appropriate for your house, but that was a buyer nevertheless and the Broker can possibly capitalize on that by attempting to sell them something else. In other words, it is a one hand washes the other kind of arrangement. You receive support and additional marketing from the Broker and in return the Broker acquires additional buyers they can work with. Plus, because they are servicing all agent and buyer inquires they have a better chance at selling your house than other brokers.
Why Will Cyber Smart Real Estate Reduce The Price?
Because we will enter into an agreement with the assisting Broker whereby they will pay us a percentage of the selling commission they will earn if they sell your house. This is know as a referral agreement. However, neither the assisting Broker nor Cyber Smart Real Estate will earn any additional monies if you sell your house on your own or if another cooperating broker was the selling agent. In effect, Cyber Smart Real Estate is taking an acceptable business risk by giving up a portion of the up-front fee on the chance the assisting Broker will effect the sale of your house.
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